Getting started…

The talk with Karen Bidwell on press releases and media relations really highlighted the importance of bridging the academic and public sides of science. From my perspective (at the start of the course) communication of modern science is a frustratingly patronising process. However having  constructed my own press release I found it highly rewarding to not only summarise the key scientific points in a succinct and accurate way but to grasp material at a level good enough to essentially teach it, to quote Einstein “if you can’t explain it simply, you don’t understand it well enough”. 

A key point in proactive media is to purvey your fascination in the subject in order to attract interest that so many recent developments deserve; this for me is the key goal of scientific communication. The age old stigma often instilled in children at a young age that science is for dusty old men is a constant source of discouragement for people to get into science.

This is one reason why I myself first expressed an interest in science communication, as Karen pointed out, agreement between “boffins” carrying out the research and journalists communicating it to the general public is not always plain sailing as the divide between cutting edge science is lost in technicalities that smother all the intrigue from the discoveries. While sensationalist reviews are undeniably worse, I am definitely looking forward to walking the middle path and believe being a student puts me in a unique position to do so.


About jbsheppard

Hello, if you've taken the time to read a little bit about me, you probably already know that my name’s Joe. Like my co-conspirators here, I share a passion for modern bio-sciences, which is hopefully why you’re here as well, and if it’s not then surprise yourself and have a quick read. Recent developments into cognitive neuroscience and neurology (which are awesome) will play a large part in my section of this blog as these are rapidly changing fields that blur the lines between physics, philosophy, biology and psychiatry. People say that science takes the mystery out of discovery, that the reductionist approach to life causes people to lose sight of the initial curiosity. But this couldn't be more wrong, there is so much yet that science has figured out and for me the unknown is just as exciting as the known. I hope to be able to make you feel the same. J
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One Response to

  1. vanarm says:

    well written and personal, again perhasp an example of sensationalsim or reference to support your writing would add

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