As any journalist will tell you, it doesn’t matter how enthusiastic you are about a certain scientific topic or principle, if it’s too complex, it simply won’t interest the recipient. Something I am constantly reminded of when my mother asks “so what are you up to at university”. But perhaps, following a talk by Rachel Kerr, I might now be better equipped to peddle my science wares.
Interaction with the audience is crucial in scientific communication as it’s your own understanding and enthusiasm of a topic that you must pass on, this is normally a balanced process as journalists tend to come from a more artistic background and counteract the technicalities scientists obsess over while passing on the key points, of course, this can be done a variety of ways to achieve what I essentially call “pub science”.
This combination of fascinating science whilst cleverly relating it to the audience is exactly what we saw in the talk, by determining how recent developments can affect the general population you can gain their interest, putting you in a much stronger position to purvey your own enthusiasm or the enthusiasm of the scientist or both, if you’re approaching things from my end of the scale.